AR productions andweb products —built and delivered.
I run the technical side — AR and multimedia productions, sites and web apps, and the build behind marketing work. I stay on it through release.
Projects where the technical side was mine — AR productions, browser-based products and campaign mechanics.
Project type
Practice
01 / ProductionUrban RussiaUrban Russia
Three AR episodes about Moscow, St Petersburg and Yekaterinburg, each entered through the city's street art.
Three city episodes were produced — Urban.Moskva (November 2021), Urban. Saint-P and Urban. Ekb (16 August 2022).
Urban.Moskva — episode cover 
02 / ProductionLG SIGNATURELG SIGNATURE
Five movements through a Van Gogh restoration, from the vineyard at Arles to what conservation found under the paint.
Won Best Campaign at the Auggie Awards 2022.
Auggie Awards 2022 — Best Campaign
Across Technology to Art — trailer 
03 / Campaign · ProductionBurger King — OREVOBurger King — OREVO
A Burger King campaign where you had to shout into the app — in public — to win.
Gold in Instant Impact Campaigns and Bronze in Brand Experience at E+ Awards 2025; approximately 4.5M mechanic entries and 4.2M screams in the measured campaign period.
E+ Awards 2025 — Gold, Instant Impact Campaigns · Bronze, Brand Experience
Campaign key visual and media rollout — EN caption 
04 / Platform · EditorialThe Difference MachineThe Difference Machine
An AI publishing workflow where machines do the repetitive work and a person signs off before anything goes out.
The Pipeline reached approximately 10% weekly subscriber growth with a 90% open rate.
How it was built
- A small company had to publish continuously — articles, a newsletter, social channels, a site — while every decision that carried the founders' voice still had to be made by a person.
- A hybrid production line built around approval gates. Research feeds topic discovery; a person approves the direction; the machine produces; a person checks before publication. Around that: company calls turned into task lists in Notion, a team assistant, and the pipelines behind the site and the newsletter.
- Chief Marketing Officer. I wrote the rules the system runs on and I run it. Company content is reviewed by me; anything in a founder's personal voice stays separately human-written.
- The Pipeline reached approximately 10% weekly subscriber growth with a 90% open rate.
Claude Code · custom agents · Notion API · call transcripts · newsletter and site automation
The Pipeline — newsletter cover 
05 / Launch · PlatformJewish Morocco WalksJewish Morocco Walks
An independent documentary audio walk through Jewish Essaouira that opens in a browser — no app, no install.
Live: 11 stops in English, French and Polish.
How it was built
- An independent documentary product with no team behind it still had to publish social content continuously, in three languages, at the pace of an organisation.
- A full-cycle AI-assisted social-content production line running on the same editorial base as the walk itself: research and scripting, visual development, image and video generation, editing, localisation and publishing, as one pipeline.
- Creator and producer. I built the pipeline and I run it.
- The live walk contains 11 stops in English, French and Polish, with social production kept up by one person.
AI research and scripting · generative image and video · localisation · scheduled publishing
Main project visual 
06 / Platform · EditorialTariqa ShabbatTariqa Shabbat
A Moscow art group, founded 2010, published for the first time as a bilingual archive: actions since 2011, and the archive the group lost.
One page holds all of it — seven sections, the action catalogue, liturgical documents, audio. The archive lost after an elder's death is published as an ongoing action, not a gap.
How it was built
- An art group working since 2010 held fifteen years of actions, liturgical documents and audio with no published form — and its own archive had already been partly lost.
- The archive was written as a website: a bilingual structure in which actions, documents and the group's lost archive are catalogued as parts of the work. Concept, editorial architecture and the build were done AI-assisted end to end — structure, copy, markup and publication as one pass.
- Concept, editorial architecture and development. The whole site is mine.
- Published as a bilingual archive at tariqashabbat.boats.
AI-assisted build · bilingual content architecture · static publication
Tariqa Shabbat — the site's opening screen 
07 / Launch · PlatformClariozoClariozo
Turned a growth methodology into an AI coaching product people talk to instead of studying.
Paid tests converted at 15% to registration and 5% end to end. The English-language funnel reached 105 users, with 25.7% completing a full response.
How it was built
- A growth methodology existed as a course library and had to work as a conversation instead — guided, repeatable and useful without a coach in the room.
- Dialogue architecture: guided questions, prompt logic, follow-ups and generated product artefacts, wired to a customer journey — beta landing, onboarding, lifecycle and re-engagement email, analytics and acquisition tests.
- Project Manager & Marketing Lead. Dialogue architecture and prompt development on the product side, the landing, onboarding, lifecycle email and acquisition tests on the other.
- The methodology shipped as a guided AI coaching product with a repeatable customer journey.
Conversational design · prompt development · lifecycle email · analytics
Product visual 
08 / Launch · EditorialWorld Cannabis TourWorld Cannabis Tour
Independent cultural product in development
The Prague route works end to end: research, script, narrator, web product and a walk you can actually take.
How it was built
- A documentary audio format about cannabis history, policy and civic institutions had to be produced end to end by one person, without a production company behind it.
- Built AI-native from the start: research, route architecture, scripting, narrator voice, audio production and the web product itself run through AI-assisted workflows, with editorial review standing between each stage and the next.
- Creator and producer, end to end — editorial concept, research, route architecture, scripting, product logic, technical implementation and delivery.
- A retained six-stop Prague route is built and runs in a browser with audio.
AI-assisted research and scripting · audio production · browser-based delivery
World Cannabis Tours — YouTube trailer 
09 / Campaign · PlatformTHE FUTURE AgencyTHE FUTURE Agency
Receipt-based prize promotions for Pretto cheese and Krutets snacks: register a receipt on the site or in the Telegram bot, get coupons, enter regular big-prize draws. One synced account behind both entry points.
Krutets ran 1,618 prizes through weekly and monthly draws; Pretto ran 250 plus a RUB 300,000 top prize, from 10 June to 30 September 2025.
No case page yet
THE FUTURE — the agency's website, opening screen 
10 / ProductionSolaris — Museum of Moscow's SubconsciousSolaris — Museum of Moscow's Subconscious
A mobile AR app built for Pavel Pepperstein's exhibition at the Museum of Moscow, later selected for the 18th Athens Digital Arts Festival.
Ten phygital works, each carrying an AR layer visitors opened on their own phone inside the light structures built for the show. Produced with Praktika Theatre and Amedia Production at the Museum of Moscow, November 2021.
Selected for the 18th Athens Digital Arts Festival
No case page yet
SOLARIS — AR walkthrough 
11 / ProductionAtalanta FugiensAtalanta Fugiens
A five-act AR theatre walk that turned Moscow's Kitay-Gorod into a stage.
The project launched publicly in 2020 as a mobile AR performance connecting theatre, urban space and an app-based audience journey.
How it was built
- The 2020 trailer master was unusable, and the promo had to be rebuilt in English from the original footage — through more rounds of notes than a hand-cut timeline survives.
- The edit lives as data. A JSON shot list drives a build script that reassembles the film — cuts, titles, cover and audio levels — in one command.
- Creative direction and the pipeline itself. I wrote the edit list, ran the rebuilds, and took each round of notes straight into the data.
- A 2:04 English film at 1920×1080. Every round of notes went into the shot list and came back as a new master.
ffmpeg · JSON edit list · scripted assembly · loudness normalisation
Atalanta Fugiens — promo film, rebuilt from the original footage in 2026 - Tell me what you need
No projects match this filter.
- 01
Product and technology companies
The build crosses design, engineering and content, and no one owns the whole of it. I take the scope, the schedule and the release.
- 02
Agencies and studios
A client build needs someone who can hold the creative brief and the technical reality at the same time. That is the seat I take.
- 03
Founders shipping a first product
The first version has to exist before anyone can judge it. I get it built and out.
What I can do for you
- 01
Build a site or an app
Turn an idea and a deadline into something buildable: scope, stack, team, sequence and a release date people can be held to.
Websites · Web apps · AR & mobile apps · User stories · Customer journey maps · Technical spec
- 02
Take a product live
From prototype to live product: multilingual content, media pipeline, hosting and the routine that keeps it running.
Multilingual sites · Media pipeline · Hosting · Analytics · Launch · Upkeep
- 03
Run the technical team
Take the delivery side: who owns what, what gets decided first, and where the schedule actually has slack.
Scoping · Vendor selection · Sprint planning · Release management · QA
What this covers
- 01
AR & Multimedia Productions
I write the spec a production can be built from: what happens at each point, what the platform carries, what's 3D and what's shot. Urban Russia, LG SIGNATURE, Atalanta Fugiens, Jewish Morocco Walks.
- 02
Web Projects
Multilingual editorial sites and location-based products that open in a plain browser — no install, no app store. Jewish Morocco Walks runs in three languages this way, with its own SEO surface and hosting.
- 03
Technical Work Behind Marketing
The build behind a campaign: mechanics that survive real traffic, tracking that reports something you can decide on, integrations with the tools a team already has. The Burger King app mechanic sat here.
- 04
Team & Delivery
Running the technical team: who owns which part, what gets decided first, what the release actually hangs on. On LG SIGNATURE that meant three approval paths at once.
The spec comes before the stack.
I write down what the thing has to do before anyone picks a framework. That document is what a team can be hired against and held to. The decisions that break a build get made in week six.