LG SIGNATURE
Across Technology to Art
Five movements through a Van Gogh restoration, from the vineyard at Arles to what conservation found under the paint.
- Executive Producer
- 2021–2022
- LG SIGNATURE
- Immerse Lab with Media Wise
- Auggie Awards 2022 — Best Campaign
- Russia / France context
- Commissioned
Overview
Across Technology to Art was an AR experience about the restoration of Van Gogh's The Red Vineyards in Arles, made with the Pushkin Museum. It ran in five movements: the landscape at Arles, Van Gogh's letters, the canvas up close, what conservation found under the paint, and back to the museum.
My Role
Executive Producer. I held the client relationship, led the working team, oversaw development and managed the contractors. The creative, technical and institutional credits sat with the partner teams.
Approach
Museum research, a brand campaign and an AR build each had their own approval path — the museum's, LG's and the production's. The work was keeping specialist conservation material intact while it became something a visitor could actually walk through.
Result
Best Campaign at the Auggie Awards 2022. Specialist conservation research reached an audience that would never have come to the museum for it.